Levi’s jeans made for bicycling

I went to the store to buy some pants today (yes, I know, black Friday and all but I really needed some pants). I was surprised to see that Levi’s is now selling bicycle “commuter” jeans that are water resistant, have extra sewing on the inseam for ruggedization, stretch fabric, a “utility” waistbelt to carry a U-lock, antimicrobial protection against odors, and when you turn up the cuff, they have a reflector sewn in. Kudos, Levi’s! Unfortunately, I didn’t like them as much as the pair I ended up buying but I’m glad they are available. Clearly designed with the Mission/Williamsburg hipster crowd in mind.


4 responses to “Levi’s jeans made for bicycling

  1. Why is that hundreds of millions of people are happy to cycle in normal trousers (pants)?

  2. Well, I live a stone’s throw from the hipster haven those jeans were designed for but chose another pair of perfectly normal jeans, which I will bike in regularly. It’s about choice. I’m glad for any option that exists, if it helps more people ride a bicycle.

    • Does it help? Or does it make people think that they need to spend 78 dollars extra to ride a bike? (Also non-organic cotton, which is HELL).

      • I’m not going to focus much effort on encouraging it or discouraging it as I think its overall impact will be minimal. I suspect that in this instance, those who are the target market (22 year old hipsters in the Mission) probably don’t really care unless those jeans become hip. Perhaps some wannabe hipsters would buy them and then may or may not even ride a bicycle but rather use it as a talking point at a bar (“check out my ‘bike’ jeans”).

        I think it falls under the same category as Public Bicycles (the company, not bikesharing). They’re supposedly “eurostyle” bikes made for modern american streets. They’re quite popular here among newbie lifestyle cycle commuters. But they are derided by hardcore cyclists as “cheap Chinese junk”. I don’t much care what it is as long as it has pedals and someone rides it.

        It’s pretty inevitable that some people, particularly new or infrequent cyclists, will think that they need to spend $100s on special “bike gear”. If that gets their butt on a saddle, I’m all for it. Eventually, they might figure out that they don’t really need any of it. But in the meantime, if it helps them make the leap, all the better.

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