I worked on a competition proposal together with Adaptive Path and De FietsFabriek to develop an innovative new bicycling service for the city of Copenhagen for the Global Living Labs Service Innovation in Cities conference. It was rather challenging to put something together for the city that already has it all. I think this is one of the reasons why Copenhagen keeps a top position amongst biking cities: constantly innovating and working to improve itself.
Our concept was an urban bicycle delivery service. Delivery vehicles contribute significantly to urban traffic and are often driving at only half capacity. The key concept was to build a set of standardized boxes of different sizes and types that could stack together onto the bike. These containers could be rented or owned by local companies who could have their own branded logos on them. We would then build a standardized bike that could carry these stackable boxes. Finally, there would be a real time routing system that would make it easier for customers to get dynamic pick-ups and drops offs. This would be simpler for the delivery company in part because the load and distance of the service area would be smaller (more comparable to a bike delivery service).
The event organizers liked the concept but didn’t select it as the winner in the end. Unfortunately, Copenhagen wasn’t so into it. Why? Well, because Copenhagen being its typical tiny and perfect self doesn’t think it has a delivery truck issue (they claim, although that’s not entirely true if you see this image).
Copenhagen also has very little traffic in general. Their rush hour is probably less than one hour in the morning and evening. My conclusion at the end of the conference was that we were probably pitching to the wrong audience. We should be talking to a bigger city with bigger problems (eg, New York) and possibly even a big shipping company (eg, DHL) instead of the city government.
A photo from the event with Willem Boijens from Adaptive Path presenting feedback from a workshop on our concept. That’s me in the foreground!
Here’s our official entry
Any tips for how to push this further or feedback on the concept welcome!