Cycle rickshaws are an important “last mile solution” in India. The new metro stations in Gurgaon (and likely elsewhere in Delhi) had a line of drivers at the exit. This is likely also due to the fact that the metro corporation perceives its duty over after the stairs are built and there is no connection with other municipal agencies to coordinate connectivity to other modes (eg, feeder busses, sidewalks, etc.).
Typically the drivers are incredibly poor. They often sleep on or near their bicycle and earn a pittance for their difficult, sweaty work under generally hot and highly unsafe conditions. It is certainly not a desirable or fashionable job. Nor is it just for tourists as it is in most western contexts such as Berlin or Amsterdam.
Simon Bishop from the Delhi Multi-Modal Transit Integration System (DIMTS) informed me that women use cycle rickshaws 50% more often as men. This is perhaps because many of their errands tend to be close to home. Maybe they also consider it safer than taking an auto rickshaw or bus.
This photo is from the Indian Institute of Technology (IIT) in Delhi, where cycle rickshaws are used to get around campus.